Black Belt Branding
We have a very simple process for developing names for your company, product or service: you answer seven questions to give us the right background, and we provide you with eleven names (7 and 11 are lucky numbers!). It only takes us a few days. The names will be lightly trademark checked to ensure there are no obvious conflicts. You will need to conduct your own final trademark review before using the name.
The 7 Input Questions
What business are you in? - The specific category in which you compete. Example: Are you a cold remedy, allergy remedy, sinus remedy, or flu remedy?
What people do you serve? - Your specific target market who is most likely to be interested in your product. Example: Women 18 - 25 who suffer from eczema.
What are the special needs of the people you serve? - Be as specific as possible in identifying the needs of your target market. For example, eczema is caused by a compromised skin barrier that lets moisture out and irritants in resulting in dry, red and itchy patches of skin. While there is no cure, it is managed with daily moisturizers, prescription creams, and trigger avoidance.
With whom are you competing? - List 5 or 6 existing products that are similar to yours.
What makes you different from those competitors? - Why are you unique? What makes you stand out versus competition?
What is the benefit? What unique benefit does a client derive from your product or service? - In other words, what is your competitive point of difference?
What kind of name do you want? - Do you want an abstract name like Exxon, a descriptive name like QuickCure, a science-based name like CeraVe, an emotional name like SootheRx, etc. If you have already thought of names you like, please share these.
Why Must I Answer These Questions?
If you answer these questions you will provide us with the strategic foundation to develop a great name. If you have trouble answering these questions, spend some time thinking about your business before requesting a name. If you don't understand these questions feel free to ask for clarification.
About Black Belt Branding
Black Belt Branding was started by a group of name developers who wanted to give back to the community by providing free name development services. We have 50+ years of generalist experience in the fields of marketing, innovation, and consumer research, and have specialized experience in branding and development of names for companies, products or services.
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